In order to have a successful event, you need proper event management. Your event planner will take care all the little bits and pieces of your event — the catering, venues, budgets, etc. — and put them together to create an outstanding event that is both professional and enjoyable.
It takes a lot of experience, a lot of knowledge, and a lot of skill to create an event that will be remembered several months down the line. There are so many roles that event planners play within a half-day or a full day event that it can often leave non-professional planners overwhelmed. With so much to do, it is easier, cheaper, and better to simply hand over the task to someone who has the skills, the knowledge, and the experience to do it for you — and would typically do a better job than others.
The Roles They Play
An event planner fills a number of roles in the setting up of an event. They may be providing a solid briefing for staff meetings, acting as supporter for the main decision maker of the event, providing support throughout the event, ensuring that all angles are looked at during the planning stage, giving stakeholders a map of the event, securing an appropriate venue for the event to take place, and ensuring that nothing is overlooked before, during, and after the event.
Issues with Event Planners
Event planners make the whole process stress-free for those holding the event. However, there are many people around the world who do not see just how vital they are to the success of an event. Many events, some held by the biggest companies and corporations worldwide, have launched events without an event planner only for them to fail miserably. Some companies simply download an event planning document they’ve found online and make a few adjustments to suit their event. However, again, these events fail and the only time they are remembered are when they are being ridiculed. Not a good thing to happen to a professional company.
Some companies have assigned an internal team to organize an event (years ago a secretary would handle all the details), but many of these people are volunteers and have no significant experience in arranging large events. For example, in recent years a company was refused a license to hold an event simply because the documents didn’t name a specific site and were considered too generic. The main stakeholders had to arrange for the organizers to revise a new event management program and reapply for a new license in addition to being months behind schedule – an event planner would have been able to have done everything beforehand and keep within schedule.
If you are looking to have hundreds or even thousands of people attending your event, then it is easily a massive task. Event planners take every little detail into consideration, including the health and safety of thousands of people, to create an enjoyable event, and have the necessary skills and contacts to tailor-make it to your individual needs.